Why doesn’t B2B marcom sound like people talk?

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For 30 years, Bruce Goldfaden has watched B2B companies replace simple, conversational language with institutional corporate gibberish that adds to a painfully long sales process.

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P2P is the New B2B combines commentary, humor, and images to shatter the hallowed belief that only gibberish can sell. The book traces how B2B marcom got here, why companies refuse to change, and what happens when they have the courage to do so.

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The way to connect with a customer is P2P person-to-person communications. P2P connects and sells to increase corporate revenue.