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The question

Why doesn’t B2B marcom
sound like people talk?

Because executives think corporate jargon is how to connect with a customer.

The answer

P2P person-to-person communications™ connects
and sells to increase corporate revenue.

When we’re real, conversational, and informal, we’re human. 
Being human builds trust. And trust connects and leads to a sale.

About

The reality

People are always people.

They want to find the answer to their business problem. 

Tell them in words that sound like they talk.

© 2026 Bruce Goldfaden. All rights reserved.

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